Larger companies that are doing the social media thing “right”:
- Ford;
- Zappos;
- Old Spice;
- Burger King;
- Pepsi;
- Volkswagen;
- Ikea;
- Smirnoff;
- Cadbury;
- BMW.
These companies jumped on the social media train early, and have been reaping the rewards ever since, with increased brand recognition, increased sales, and increased consumer engagement.
It might be worth checking out their profiles to see what works and what doesn’t.